America’s Gospel Grifters
The rise and fall of Jim and Tammy Faye Bakker.
View in browser    |   Your Preferences
The New Yorker Classics Logo

New Yorker subscribers enjoy unlimited access to our archive. If you’re not a subscriber, join us today »

For a few years during the late nineteen-eighties, Jim and Tammy Faye Bakker were among the most famous, and notorious, people in the country. (Jim died this week, at the age of eighty-six; Tammy Faye died in 2007.) The pair became tabloid fixtures after their influential Pentecostal empire—which included a daily television program and a kind of Christian Disneyland in South Carolina, complete with a hundred-and-sixty-three-foot water slide, called Heritage USA—collapsed under the weight of Jim’s sex scandals and financial crimes. (When Jim faced fraud charges, the prosecutors exposed the pair’s lavish spending, which once included sending their clothes across the country by private jet.) In 1990, the New Yorker contributor Frances FitzGerald reported from the trial and told the full story of two outlandish, complicated, and quintessentially American figures.

Jim and Tammy

 

The rise and fall of Jim and Tammy Faye Bakker, and their uniquely American idea of Christian prosperity, captivated a nation.

 

By Frances FitzGerald

Also from the Archive

How the Christian Right Became a Political Force

 

From 1981: Jerry Falwell and the rise of a new voting bloc.

 

By Frances FitzGerald

A Defanged Tale of Religion, Politics, Sex, and Money

 

From 2021: The conventional bio-pic of the televangelist turns a complicated person into a simple character.

 

By Richard Brody

Get more New Yorker in your inbox.

Was this forwarded to you? Sign up to get Classics. Or explore more newsletters on books, science, food, politics, and more.

This e-mail was sent to you by The New Yorker. To insure delivery to your inbox (not bulk or junk folders), please add our e-mail address, newyorker@newsletter.newyorker.com, to your address book.


The New Yorker may earn a commission for linking to retailers or from products that are purchased through our newsletters as part of our Affiliate Partnerships program.


View our Privacy Policy | Unsubscribe


Copyright © Condé Nast 2026. One World Trade Center, New York, NY 10007. All Rights Reserved