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SEPTEMBER 25, 2026 |
AI is reshaping how advertising operates, while marketing leaders and practitioners face increasing pressure to do more across fragmented workflows, disconnected tools, and constant optimization demands. Join StackAdapt on September 29 to gain insight into new approaches for connecting workflows, reducing operational friction, and focus more on strategic thinking. |
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In this edition: |
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TOP STORY |
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AI is changing more than how consumers discover brands. It is forcing retailers and marketers to reconsider the role of their websites, how they connect advertising to business outcomes, and whether the digital experiences they own can compete with the leading AI chatbots. |
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IN THE NEWS |
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Best Buy uses Amazon to narrow the retail media gap. Best Buy announced a partnership with Amazon Ads to give advertisers access to more CTV ad inventory and AI-powered campaign planning and measurement tools. |
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Meta moves Muse into commerce with retailer partnerships. Meta announced several high-profile retail partnerships for Muse, its personal AI agent, making it the latest tech company to aggressively push into agentic commerce. |
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Retailers need return policies that protect margins without scaring off buyers. Some 58% of shoppers have abandoned a purchase or walked away from a brand entirely because of its return policy, per a Loop Returns report. |
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ANALYSIS |
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Attention metrics represent a shift in how advertisers evaluate campaign performance. While viewability metrics confirm that an ad had the opportunity to be seen, attention metrics measure whether consumers actually noticed and absorbed the message. This FAQ explains what attention metrics are, why they matter now, and how advertisers can use them to improve media performance beyond viewability. |
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EMARKETER EVENTS |
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Featured Event | October 7 | NYC |
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Step away from AWNY and meet EMARKETER, Uber Advertising, and the Alliance for Audited Media at The Glass Ceiling Rooftop for new commerce media research and candid perspectives on commerce media, AI, and measurement. |
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Featured Event | Live Webinar |
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Join EMARKETER to learn how marketers can meet rising personalization expectations, respond during peak buying interest, and prioritize the content and data problems that matter most. |
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QUIZ |
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What percentage of consumers started shopping for Halloween in September or earlier? |
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A) 19% B) 29% C) 39% D) 49% |
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