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SEPTEMBER 25, 2026 |
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Key stat: 63% of US AI search users turn to AI assistants to answer a question directly, according to a May survey from YouGov. |
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Beyond the chart: |
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Use this chart: Drop this chart into your search budget review to show that AI search ends with an answer, not a click. Pair it with AirOps' visibility data to argue for tracking how often your brand appears in AI answers, not just how much traffic it gets. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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