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Cyber Five is reclaiming its place at the center of the holiday calendar. Strained shoppers are holding out for the deepest discounts, and the five-day stretch from Thanksgiving through Cyber Monday will surpass $50 billion in ecommerce sales for the first time, according to EMARKETER forecasts, led by 7% growth on Black Friday alone.

See what’s driving this resurgence in our new analyst report, “Holiday Shopping 2026.” You’ll learn why mobile remains the season’s core growth driver, the categories leading seasonal gains, who will be the major ecommerce players, and more.