The Great Read: Her Brand Was Tradwife. Now She’s Divorced.
What happens when a trad influencer leaves her husband, questions her beliefs, stops selling anti-feminism T-shirts — and still needs to make a living online?
The New York Times
The Great Read
September 24, 2026, 2:00 p.m. Eastern time

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Bernadine Bluntly speaking into a microphone, which she is holding with one hand. In the foreground, out of focus, is a cellphone and other equipment she uses to make social videos.

Michael B. Thomas for The New York Times

Her Brand Was Tradwife. Now She’s Divorced.

What happens when a trad influencer leaves her husband, questions her beliefs, stops selling anti-feminism T-shirts — and still needs to make a living online?

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