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SEPTEMBER 24, 2026 |
The standard for personalization is no longer set by the brand next door. Consumers bring an AI assistant into the decision, and it narrows the shortlist first. Some 47.1 million US adults will use generative AI for content personalization this year, according to EMARKETER’s forecast. Join Contentful for this webinar to hear where those expectations are heading. |
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In this edition: |
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TOP STORY |
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This year's Cyber Week will be a true test of how retailers have incorporated AI into their shopping experience. |
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Some 69% of US consumers plan to use AI while shopping this holiday season, according to Impact. Finding deals, comparing prices, and summarizing promotions tied as the top use cases. Shoppers also plan to use AI for product recommendations, review summaries, and local inventory checks. |
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That places AI at the center of Cyber Week’s defining challenge: Retailers need to stand out during a flood of promotions while proving that their offers deliver real value. |
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IN THE NEWS |
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McDonald’s recalibrates its growth strategy for a tougher QSR market. McDonald’s will invest $8.5 billion over the next 10 years as part of a larger initiative to improve quality, consistency, and the overall customer experience at its restaurants, the company announced at its Investor Day. |
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Changing grocery habits push CPGs to reinvent products faster. Consumer packaged goods (CPG) companies are scrambling to keep up as rising prices, GLP-1 use, and changing tastes drive households to rethink what goes in their grocery baskets. |
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Fashion shoppers say they care about sustainability but buy on value. While 61% of US consumers told YouGov that sustainability or environmental concerns have at least some influence on the products they choose, just 14% cite sustainable clothing and production practices as an important consideration. |
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ANALYSIS |
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As the economics of connected TV (CTV) advertising evolve, Netflix is increasingly borrowing from the platforms that its original model defied. |
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EMARKETER EVENTS |
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Featured Event | October 7 | NYC |
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The Next Era of Commerce Media |
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Step away from AWNY and meet EMARKETER, Uber Advertising, and the Alliance for Audited Media at The Glass Ceiling Rooftop for new commerce media research and candid perspectives on commerce media, AI, and measurement. |
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Featured Event | Live Webinar |
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The Personalization Disconnect: What Consumers Want and Marketers Can Deliver |
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Join EMARKETER to learn how marketers can meet rising personalization expectations, respond during peak buying interest, and prioritize the content and data problems that matter most. |
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QUIZ |
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What percentage of online shoppers say they will exchange their email or phone number to get discounts for holiday purchases? |
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A) 16% B) 36% C) 56% D) 76% |
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