Hi there,

As AI adoption grows, the path to purchase is becoming even more nonlinear.

• Discovery is shifting from brand content to social.
• Consideration is consolidating around Google and AI assistants.
• Trust splits sharply by platform and stage.

To map where consumers discover, research, and buy, and what they trust along the way, EMARKETER and Viral Nation surveyed 1,068 US consumers. See the results in “How Social, Creators, and AI Are Reshaping Discovery, Consideration, and Trust,” available now.

AVAILABLE NOW

Best,
EMARKETER

Created in partnership with Viral Nation.