|
SEPTEMBER 23, 2026 |
Partnership performance is only as clear as the data behind it. Join us today at 2pm ET for a Tech Talk webinar to learn how marketers can bring together multiple data sources for a clearer perspective on measurement and incrementality. |
|
In this edition: |
| |
Was this email forwarded to you? Sign up
here. | | | |
|
TOP STORY |
|
|
|
TikTok Shop's rapid growth is attracting prestige retailers who are now making the leap onto the platform. |
-
Sephora launched on TikTok Shop on September 19, six months after Ulta Beauty became the first specialty beauty retailer to sell on the platform, with Ralph Lauren and Olaplex opening storefronts of their own this spring.
-
Best Buy similarly debuted its own TikTok Shop with a selection of nearly 10,000 products well suited to social discovery, like headphones, cameras, small appliances, laptops and accessories. |
|
| | | |
|
IN THE NEWS |
|
McDonald's opens the door to commerce media. McDonald’s is testing ads from other brands on its digital menu boards, Bloomberg reported. |
|
| |
Best Buy brings creator commerce into its holiday strategy with TikTok Shop launch. Best Buy will launch on TikTok Shop in late October, giving consumers a new way to discover and buy products from the retailer. |
|
| |
Sam’s Club uses member data to power predictive ad targeting. Sam’s Club Connect is offering a suite of tools that help advertisers target ads based on machine learning predictions of which members are likely to buy or replace products. |
|
| | | |
|
ANALYSIS |
|
|
|
Spectacle events surrounding sports are pulling viewership numbers that rival, and sometimes exceed, the games themselves. That creates new openings for advertisers to reach passionate audiences in low-stakes, high-excitement environments. |
|
Major sporting events reveal broader cultural trends. "Amazon is in such a unique position to give us an idea of broader consumer sentiment because of its scale and reach," our analyst Sarah Marzano said on a recent episode "In the Game." The same principle applies to sport-adjacent spectacles, which reveal an unsatiated hunger for collective experiences that traditional game broadcasts don't satisfy. |
|
| | | |
|
PODCAST |
|
|
|
We discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer now needs a beauty strategy. “Reimagining Retail" is made possible by Atmosphere. |
|
|
|
| | | |
|
QUIZ |
|
What percentage of holiday shoppers plan to spend less this holiday season? |
|
A) 23% B) 33% C) 43% D) 53% |
|
| | | |
|
