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AUGUST 11, 2026 |
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In this edition: |
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TOP STORY |
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Grocery brands are launching AI shopping assistants that can turn a photo of a handwritten grocery list into a completed cart in seconds, the assistants can pull double duty as new ad spaces for sponsored products. |
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IN THE NEWS |
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US uncertainty pushes brands to look abroad for steadier growth. Growing economic pressure on US consumers and an increasingly fluid trade and regulatory environment are reshaping US companies’ business strategies. |
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Ikea expands resale to drive store traffic and sharpen value. Ikea will offer its buyback and resale program in every US full-format store by September, the company told Business Insider. |
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GameStop shifts from acquisition to partnership with eBay. Such a deal would—in theory—help both companies increase their share in trading cards and collectibles. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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Streaming TV’s Untapped Opportunity: Brand-Safe News |
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EMARKETER's Chris Wood, Wurl's Dave Bernath, and Ad Fontes Media's Vanessa Otero discuss why news is one of the most undervalued advertising environments for driving engagement, and how advances in targeting are helping brands reach the right audiences in brand-safe environments. |
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Featured Event | September 15 | City Winery NYC |
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The Future of Digital |
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Join us Sept. 15 at City Winery NYC for The Future of Digital. You’ll hear from EMARKETER analysts and leaders from JPMorgan Chase, Colgate-Palmolive, SharkNinja, LG Electronics, and more, and be in the best spot in New York to make your next great industry connection. Early bird tickets still available. |
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ANALYSIS |
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Brands are adjusting to a different setting for this year's FIFA World Cup, as fans of the tournament, which runs through July 19, follow the action on a highly fragmented array of channels, forcing brands to come up with creative ways to engage them. |
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“Hosting the tournament in North America, specifically in the States, is pulling fans decisively off traditional broadcast and into digital and connected TV (CTV) to follow along,” said Rod Paolucci, global head of marketing at Channel Factory. |
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QUIZ |
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What percent of parents of school-aged children believe that cafeteria lunches are healthier than packed lunches? |
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A) 11% B) 21% C) 31% D) 41% |
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