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AUGUST 11, 2026 |
More than 90% of organizations say AI is changing how they approach marketing, but fewer than 10% can track its impact end to end, according to new EMARKETER/Partnerize data. As generative search, in-app commerce, and AI-driven recommendations reshape the path to purchase, one thing is clear: measurement isn’t just an analytics challenge, it’s a competitive advantage.
Download the new report, created in partnership with Partnerize. |
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In this edition: |
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TOP STORY |
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Despite ChatGPT’s first-mover advantage, the tides are changing on consumers’ preferred AI tools, per a YouGov survey of US adults who have used genAI in the past 30 days. Between February and July 2026, Gemini grew in popularity by 6.8 percentage points and Copilot gained 3 points, while ChatGPT fell 5.9 points. |
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However, ChatGPT remains consumers’ preferred AI tool by a wide margin, with 33.7% of US consumers preferring it, versus 18.2% for Gemini and 8.2% for Microsoft Copilot. Consumers also see ChatGPT and Gemini as the top two most-accurate AI platforms, followed by Claude. |
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IN THE NEWS |
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OpenAI courts SMB advertisers as it pursues ambitious revenue goals. Recent job listings suggest that OpenAI is building an SMB ads unit, with roles across data science, demand strategy, SMB ads growth, and sales operations. |
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Disney+ and Hulu bring iHeartMedia podcasts into the streaming mix. Disney+ and Hulu will start streaming six video podcasts from iHeartMedia on both platforms as part of a new licensing agreement, the companies announced Monday. |
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Chase uses soccer to give its digital-only UK bank a real-world presence. Chase’s “A Coach’s Influence” campaign in the UK, highlighting support for grassroots soccer, is resonating with younger adults, per independent creative testing from marketing analysis platform System1. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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Streaming TV’s Untapped Opportunity: Brand-Safe News |
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EMARKETER's Chris Wood, Wurl's Dave Bernath, and Ad Fontes Media's Vanessa Otero discuss why news is one of the most undervalued advertising environments for driving engagement, and how advances in targeting are helping brands reach the right audiences in brand-safe environments. |
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___________________________________________________________ |
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Featured Event | September 15 | City Winery NYC |
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The Future of Digital |
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Join us Sept. 15 at City Winery NYC for The Future of Digital. You’ll hear from EMARKETER analysts and leaders from JPMorgan Chase, Colgate-Palmolive, SharkNinja, LG Electronics, and more, and be in the best spot in New York to make your next great industry connection. Early bird tickets still available. |
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ANALYSIS |
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Shoppers don't just tolerate screens in the grocery store. In the right spot, they prefer them. |
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That's the core finding from Grocery TV's In-Store Shopper Perception Report, which surveyed 1,018 US grocery shoppers in March 2026 on their attitudes toward in-store retail media. The results draw a clear line between formats that fit naturally into a shopping trip and formats that fight it. That line determines whether a screen earns goodwill or generates friction, and it's the difference retailers need to understand before they build out their networks. |
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QUIZ |
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Music group Katseye teamed up with which apparel brand to launch a capsule collection with signature purple apparel, drinkware, and collectibles? |
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A) Brandy Melville B) Aeropostale C) Kuromi D) Madden Girl |
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