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AUGUST 11, 2026 |
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Key stat: 63% of adults ages 30-49 support a ban on under-16s using social media, the highest of any age group and more than triple the 19% who oppose it, according to a June survey from Pew Research Center. |
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Beyond the chart: |
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The sentiment crosses borders, not just age brackets. In Canada, 70% of adults support banning social media access for children under 16, with 41% strongly supporting it,
according to Leger. -
Passing a ban and enforcing one are different problems. Roughly 70% of banned Australian teenagers
still had platform access months after that country's under-16 lockout took effect, using VPNs and adult credentials to slip past automated age gates. |
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Use this chart: Drop this in your youth-marketing risk review. Show it to leadership when defending or defunding teen-facing placements, since support crosses every age bracket. Use it in planning meetings to argue for contextual and creator buys before age gates force the shift. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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