|
AUGUST 11, 2026 |
|
What percentage of US small business owners have more than six months of emergency savings on hand? |
|
A) 4% B) 14% C) 24% D) 34% |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
LOYALTY & REWARDS |
|
|
|
Early Warning Service’s Paze’s promotional campaign is driving activity for wallet as new users juice the welcome promotions for their benefit, per Bloomberg. |
-
On average, 97% more Paze wallets were set up from June 15 to July 13 than in the prior four weeks, per Richard Pesce, a spokesman for Early Warning Services.
-
Participating retailers such as Wendy’s, Domino’s, and Dunkin’ reported “strong transaction history,” per Pesce. |
|
|
|
| | | |
|
AI VISIBILITY |
|
|
|
Ally Financial is reshaping its marketing strategy for the AI era, arguing that success in AI search depends less on traditional SEO and more on a company's overall reputation, per Fortune. |
|
Ally Financial CMO Andrea Brimmer told Fortune that everything from customer experiences to employee treatment contributes to how large language models (LLMs) understand a brand: "If somebody has a horrible customer experience, that's going to hurt us in the LLMs." |
|
|
|
| | | |
|
PAYMENTS |
|
|
|
Google Wallet now lets parents send money directly to their children under the age of 18, per a press release. |
|
On top of direct payouts, parents can also schedule automated payments (like allowances), set daily spending limits, and lock their kids’ account balances remotely. Parental controls have also been enhanced: Parents can monitor their teens’ account transaction history or receive push notifications for each transaction. |
|
|
|
| | | |
|
REPORT |
|
|
|
Rising insurance costs and growing consumer demand for personalized pricing are creating new opportunities for telematics. This report explores how insurers can build trust and demonstrate value to increase consumer adoption. |
|
Key question: How can insurers turn growing consumer interest in telematics into meaningful adoption? |
|
Key stat: Some 78% of US consumers are already familiar with telematics, yet just 26% have enrolled, per LendingTree. |
|
(EMARKETER subscription required to read the full report) |
|
|
|
| | | |
|
CHART OF THE WEEK |
|
|
|
Key stat: Chase had the largest share of US credit card account openings in June 2026 at 17.4% of prime borrowers, according to J.D. Power. | | | |
|
