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AUGUST 10, 2026 |
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TOP STORY |
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Back-to-school shopping isn't over when students walk through the classroom door. With $85 billion in US retail sales expected this year and nearly half of parents planning to buy only essentials upfront before replenishing later, retailers can still capture spending well into the fall semester. |
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IN THE NEWS
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Higher prices and a weakening labor market are likely to reshape holiday demand. It would mark the second straight year in which holiday sales growth trails the first 10 months of the year. |
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Instacart overtook Amazon in Q2 grocery purchase intent, exclusive data shows. Amazon’s US share of grocery purchase intent nearly halved in Q2 compared with the prior quarter. |
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Krispy Kreme, Dunkin’, and Starbucks bet on pumpkin spice to pull in cautious shoppers. Limited-time offers (LTOs) are one of the few levers that continue to drive cautious consumers to spend. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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Streaming TV’s Untapped Opportunity: Brand-Safe News |
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EMARKETER's Chris Wood, Wurl's Dave Bernath, and Ad Fontes Media's Vanessa Otero discuss why news is one of the most undervalued advertising environments for driving engagement, and how advances in targeting are helping brands reach the right audiences in brand-safe environments. |
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Featured Event | September 15 | City Winery NYC |
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The Future of Digital |
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Join us Sept. 15 at City Winery NYC for The Future of Digital. You’ll hear from EMARKETER analysts and leaders from JPMorgan Chase, Colgate-Palmolive, SharkNinja, LG Electronics, and more, and be in the best spot in New York to make your next great industry connection. Early bird tickets still available. |
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ANALYSIS |
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Soccer Shots, an organization of youth soccer clinics at schools and public spaces in the US and Canada, is giving brands an opportunity to build relationships with new and experienced sports families. |
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National and global brands are connecting with Soccer Shots families on the web, and with the orange Soccer Shots jersey that arrives in the mail. |
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Organizations like Soccer Shots are a way for brands to gain a presence in front of sports parents that is very favorable to businesses that support their children’s athletics. |
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QUIZ |
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What percent of US adults haven't seen a movie in a theater in over a year? |
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A) 33% B) 43% C) 53% D) 63% |
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