|
 |
Hi Partner 👋
Last Thursday, we talked about The Lindy Effect.
You can find the article here.
Today, we’ll dive into ‘10 Stocks for life’.
The oldest stock in this list has been around for over 200 (!) years.
 |
Before we begin, here’s a quick reminder of The Lindy Effect:
The longer something has survived, the longer it’s likely to survive.
Companies that have adapted for decades have already proven their durability.
Nothing is guaranteed, but longevity is often a sign of a great business.
Let’s look at the ten oldest companies on our list.
10. Coca-Cola ($KO)
Coca-Cola is the best known soft-drink brand in the world.
They sell concentrates and syrups to restaurants and independent bottling companies.
Founded: 1886
IPO: 1919
History: Pharmacist John Pemberton created the syrup in Atlanta. It originally contained small amounts of cocaine (!) and was marketed as a pain reliever.
 |
The Lindy Effect
People will always want sweet drinks.
Coca-Cola is one of the world’s strongest brands.
Its global distribution network is nearly impossible to copy.
How Has Coca-Cola Performed?
Coca-Cola has compounded at more than 10% per year since 1990.
They returned nearly 4,000% to shareholders over this period.
 |
9. Eli Lilly ($LLY)
Eli Lilly researches and manufactures medicines.
They’re a major producer of insulin and now GLP-1 drugs.
Founded: 1876
IPO: 1952
History: Civil War veteran and pharmacist Col. Eli Lilly opened a pharmaceutical lab in Indianapolis.