Google Ads is rolling out new data columns that show unique search categories with clicks, conversions and impressions. This is different from just the clicks column, which is also available in this report.
My latest article in Forbes explores what CEOs shared with me about AI business transformation during a full day workshop. AI is now firmly on CEO and board agendas. But many leadership teams are still asking the wrong questions.
AI is accelerating. Customer trust is eroding. The companies winning in debt relief and financial services are betting on empathy — and it's compounding.Continue reading...
Google is making a change to how it reports on the Multiplex ads units, where starting on June 23, 2026 where Google will report every ad in the grid as its own ad request.
Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.
