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JUNE 25, 2026 |
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In this edition: |
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TOP STORY |
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For years, retail media potential seemed limitless as growth skyrocketed while retail media networks launched one after the other. |
Today, retail media is entering a fundamentally different growth phase. During an afternoon event at Cannes produced by EMARKETER and Sensor Tower, our analyst Sarah Marzano described an industry transitioning from expansion at all costs to a greater focus on efficiency, differentiation, and measurable outcomes. |
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IN THE NEWS |
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Amazon, Instacart, and Walmart weave commerce into discovery and conversation. Amazon launched Alexa+ Agentic Ads, while Walmart is also blending content and commerce by connecting its retail media network with its Vizio streaming platform. |
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Starbucks partners with TikTok to turn baristas into brand advocates. TikTok’s custom creator network capabilities enable advertisers to select a pool of creators, employees, partners, or other brand advocates to receive campaign briefs or turn existing content into ads. |
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Retail IPO window opens for Alo and Reformation. Both brands have used fairly similar strategies to stay relevant in a competitive industry, relying on celebrity endorsements and leaning on their premium positioning. |
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INDUSTRY VIEWS |
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Today’s holiday shoppers start browsing earlier, discover products through creators and peers, and move across multiple channels before making a purchase. In this article, Snap’s Mandy Gardiner dives into ways retailers can connect with consumers throughout the extended holiday journey and drive stronger results through social influence, immersive experiences, and mobile-first engagement. This article was contributed by Snap. |
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ANALYSIS |
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Media companies are rethinking how they package live programming and sell video ads as they push back on measurement metrics that undervalue premium inventory. |
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Advertisers are relying on measurement signals that can distort value, even as live programming becomes more important than ever for delivering scale and attention, said Mark Marshall, chairman of global advertising and partnerships at NBCUniversal, at EMARKETER’s Ad Buyer Summit in a panel moderated by our analyst Ross Benes. |
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QUIZ |
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What percentage of consumers have yelled at an automation to get routed to a human faster during a customer service call? |
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A) 41% B) 51% C) 61% D) 71% |
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