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Google is rolling out Maximize Conversion Value bidding for Standard Shopping campaigns no Target ROAS required.
This gives advertisers access to value-based bidding while keeping the control and transparency Standard Shopping is known for.
It may also reduce the need for feed-only Performance Max campaigns that were previously used solely to unlock this bidding strategy.
Thanks to Yash Mandlesha and Boyd Klerk for sharing.
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Speaking of Shopping: most brands never fix a default behavior that quietly drains acquisition budget.
Google optimizes for existing customers because they convert cheaper.
Up to 40% of what it calls new customers are actually existing ones. You're paying acquisition prices for retention.
On June 30 (14:00 CEST) there's a free webinar on fixing this with POAS bidding and real LTV data.
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Looking forward to helping you succeed,
Adriaan Dekker
Google Ads Specialist
This mail was sent In partnership with Profitmetrics
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