For years, women have been told that fitness requires more time, more discipline, and more sacrifice. Gabby George, founder of GGStudio and creator of the viral Bridal Arms series, is challenging that narrative with a simple philosophy: Movement should adapt to your life, not the other way around.
We sat down with Gabby to talk about consistency, fitness myths, and why even 10 minutes of movement counts.
You've built your around the idea that "movement should meet you where you are." What does that phrase mean to you today?
To me, it means that movement should support your life, not take over or get in the way of it. "Where you are" can look like 45 minutes of strength training after a really good night of sleep, or a few recovery days when your body needs it. Other days, it looks like five minutes in your work clothes at 9 P.M. because the day slipped away from you, but you still want to take a moment for yourself.
This idea is so important to me because I spent much of my early twenties believing fitness had to be perfect to "count," and honestly, that mindset only pulled me further away from consistency.
Why do you think so many women feel pressure to adapt their lives around fitness, rather than fitness adapting to their lives?
For as long as I can remember, wellness and fitness have been marketed to women as something you have to "earn" through discipline, restriction, or extreme lifestyle changes. So much of the messaging is rooted in fear, body shame, and a "more, more, more" mentality. Push harder. Do more. Never miss a workout. But now I think we're starting to see a shift. Women are realizing there's so much more to healthy living than fear or extremes because women's lives are dynamic. A modern woman is balancing a career, caregiving, hormones, stress, relationships, and so much more.
What's something the fitness industry often gets wrong about consistency?
That consistency means doing the same thing every day. I actually think consistency is about learning how to pivot. Maybe consistency one week is 30-40 minute strength workouts, and the next it's walking or shorter classes because life is moving fast and you're on the go.
If someone only has 10 minutes a day to dedicate to movement, what would you want them to know?
Ten minutes