It's 7PM.

You've got a tab open with a business's Google listing.

Another tab with a map full of colored dots.

And you're just sitting there staring at it wondering...

"What am I even going to say to this person?"

That's exactly where one of my students was a few months back.

Bought Lensly in September.

Sat on it.

Told himself he'd get started when he felt more ready.

More ready never showed up.

So one day he just ran the report anyway.

Walked into his first presentation not knowing what he was doing, not knowing what to say, half expecting the business owner to laugh him out of the room.

He pulled up the map.

Pointed at the red dots.

Didn't say much.

Didn't have to.

The business owner leaned in, looked at all the neighborhoods where his business had completely vanished from Google, and made the decision himself.

Signed up on the spot!

Here's what my student wrote me afterward:

"I am such a fool for not making this a high priority."

The only thing he regretted was the months he spent waiting to feel ready.

Turns out the report does the talking.

You just have to show up.