TWICE SmartBrief
The Headphones Market Isn't Slowing. It's Diverging | How Much Opportunity Is There for Brands and Retailers As America 250 Draws Near? | US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
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June 24, 2026
 
 
TWICE SmartBrief
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Portrait of young woman listening to music on headphones.
(Halfpoint Images/Getty Images)
The Headphones Market Isn't Slowing. It's Diverging
At a headline level, the global headphones market looks steady. Volumes are holding, and the demand is there. True wireless continues to carry the momentum. On paper, it's a category that has found its footing in a more uncertain consumer environment, but this stability hides a more important shift. The headphones market is no longer moving as one. It's diverging, with very different dynamics emerging at the top, the middle, and the bottom.
Full Story: TWICE (6/24)
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Retail
 
How Much Opportunity Is There for Brands and Retailers As America 250 Draws Near?
 
How Much Opportunity Is There for Brands and Retailers As America 250 Draws Near?
(America 250)
With the U.S. set to celebrate its 250th birthday on July 4, 2026, retailers and brands are launching a variety of products designed to satisfy shoppers hungry to show off their patriotism -- and celebrate both comfortably and in style.
Full Story: RetailWire (free registration) (6/23)
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US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
Reuters (6/24)
 
 
Amazon Prime Day kicks off with declining order size, spend
Chain Store Age (6/23)
 
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Deadline Extended! Nominate For The 2026 TWICE VIP Awards Today
Deadline Extended! Nominate For The 2026 TWICE VIP Awards Today
Due to high demand, the entry deadline has been extended until Friday, June 26, by 11:59 p.m. Pacific Time. Nominate today!
As the only award voted on exclusively by consumer tech retailers and distributors, winning a TWICE VIP Award demonstrates your device has what it takes to resonate with consumers and succeed on the shelves. TWICE VIP Awards are voted on by retailers and distributors, with winners announced in the TWICE September print issue, online, and in TWICE the SmartBrief newsletter.
Nominations end June 26, at 11:59 PM Pacific Time.
Full Story: TWICE (6/20)
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Full Story: TWICE (6/24)
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Consumer Cellular Launches Brand For Older Americans
 
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Full Story: TWICE (6/24)
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