The research moment has moved. People who used to find your brand through a search box are now finding it through conversation, and ChatGPT is where most of those conversations are happening.
Google seems to be expanding access to the new Search Console generative AI performance reports to more regions, outside of just the UK. I see a number of people in India who are now reporting seeing the new AI report.
McKinsey puts $750B in US revenue flowing through AI search by 2028. The brands winning now are treating data accuracy as a customer experience KPI.Continue reading...
The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.
This week’s hot takes on hot topics in experiential marketing cover Dogsters’ Paws of Fame experience, Carrera Eyewear’s Paint My Ride Tour and Puma’s Hidden Frequencies.
If email disappeared tomorrow, how would marketers build relationships, nurture leads, and drive sales? Explore a world without email. And why its value is greater than ever.
