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JUNE 24, 2026 |
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In this edition: |
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TOP STORY |
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Resale has moved from niche to mainstream, with over half (59%) of consumers shopping secondhand apparel last year, according to thredUP. But as platforms scale to millions of items, the real challenge shifts from inventory to discovery, helping shoppers navigate an endless aisle of one-of-a-kind pieces without feeling overwhelmed. |
"We have about 4 million items on our site at any given time. We drop about 65,000 new items on our site every day," Kristen Brophy, senior vice president and head of marketing at thredUP, said on a recent episode of " Reimagining Retail.” |
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IN THE NEWS |
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Retailers bet on hospitality to deepen customer loyalty. Retailers like Bass Pro and RH are expanding the scope and scale of experiential retail by investing in experiences that enable consumers to engage with the brand in new ways. |
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Why Home Depot sees its next growth engine in complex pro purchases. With little sign of a near-term pickup in housing demand, Home Depot is leaning more heavily on its professional business to fuel long-term growth. |
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Walmart and Vibe.co plan to bring self-serve CTV buying to smaller advertisers at scale. This move expands streaming TV advertising access to small and mid-sized businesses (SMBs), mid-market brands, and Walmart’s third-party marketplace sellers. |
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ANALYSIS |
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Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast. |
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PODCAST |
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We present our “Unofficial Monthly Retailer Awards” for June, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” “Reimagining Retail” is made possible by Rokt. |
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QUIZ |
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What percentage of consumers would rather text an ex than be put on hold during a customer service call? |
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A) 12% B) 15% C) 20% D) 25% |
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