Hi there,

Nearly nine in 10 marketers say creative is important for campaign performance, according to new EMARKETER/Perion data. But…only 3.6% say their creative is well understood and actively optimized today.

Download our new research report, "Marketers Believe Real-Time Creative Optimization Can Unlock a 20% Performance Lift," to see what 111 US agency and marketing professionals with $5 million or more in annual media spend told us about:

• The barriers holding creative back
• Who owns the problem
• Why one in four believe real-time optimization could unlock 20%+ gains

AVAILABLE NOW

Enjoy!
Arielle Feger
Senior Analyst, Media Content
EMARKETER

Created in partnership with Perion.