Hi Jan,

Most webinar programs stop at registrations and attendance. But for marketing ops teams, that’s not the goal—revenue is.

The challenge? Webinar data is often too shallow, delayed, or disconnected from your CRM and MAP to actually drive pipeline. Engagement signals live in silos, attribution is messy, and sales teams are left guessing who to prioritize.

In this upcoming webinar, " The Ops Playbook for Revenue-Driving Webinars",Gavynn Baldwin (Sr. Solutions Consultant, Goldcast) and Courtney Finger (formerly Principal Program Manager, Marketing Operations at Conga) will walk through the full ops playbook—from evaluating webinar vendors, setting up a scalable program, to turning engagement into real pipeline impact.

Count me in!