Our guide to store vs. name brands
Brand Names vs. Your Wallet
Who’s actually winning
At some point, we all decided a cartoon tiger knew more about cereal than we did. Same goes for paper towels, snacks, and pretty much anything with a logo we recognize. We grab it, feel confident about it and move on. Meanwhile, the store brand version is sitting right there. Same shelf. Way less expensive. Slightly less personality. Sometimes the name brand is worth it. Sometimes you’re just paying extra for the vibes. With rising food costs, stretching your grocery budget matters more than ever. Our breakdown looks at where store vs. name brand actually matters, and where you can switch without noticing (other than your receipt).
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