May 7, 2026  |  SIGN UP

 
Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

Listen, it’s impossible to separate what’s new and exciting in marketing right now without talking about AI. At Possible, it was certainly on marketers’ minds — a conversation that will certainly continue at Cannes this summer and at Possible’s Lisbon version in 2027.

But more immediately: OpenAI execs have said they want marketers’ experimental ad dollars — not their search ad dollars. This as marketers concede they want to use AI in workflows, but aren’t being offered (or are offering) the education to understand how it all works.

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MARKETING ON PLATFORMS

Why OpenAI is saying no to search budgets — for now

OpenAI is coming for performance budgets — it just isn’t ready yet.

THE BUSINESS OF AI

Marketers at Possible adjust to the realities of AI while trying to stay human

Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast). 

PARTNER INSIGHTS FROM PATHLABS

How independent agencies are scaling in the age of AI

AI may be speeding up media buying, but it’s also exposing cracks in how agencies execute. As independent agencies hit operational limits, they’re turning to partners to scale without sacrificing client trust.

THE BUSINESS OF AI

Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity

Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible's co-founder and owner.

A MESSAGE FROM AUDIOEYE

Accessibility can’t be overlooked as AI builds online experiences faster

AI helps build online shopping experiences rapidly, but those experiences don’t work for everyone. The brands that get accessibility right will reach more customers, earn more trust and build digital experiences that hold up.

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THE BUSINESS OF AI

Marketers’ AI use rises, but tech skills stall

Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.

THE BUSINESS OF AI

How Ace Hardware built its employee AI assistant

Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.

PARTNER INSIGHTS FROM GOOGLE AD MANAGER

Live streaming is a borderless $4 billion global opportunity

As publishers are on the hook to deliver a smooth, reliable ad experience to massive, simultaneous global audiences, the only way to hit this kind of scale is with programmatic advertising.

 
 

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PARTNER INSIGHTS FROM CONTENTFUL

As AI becomes standard for scaling marketing, leaders are finding ways to adapt

More organizations are using AI to produce more with fewer resources — but the advantage comes from how creative and technical marketers activate AI, not just add it to their tech stack.

PARTNER INSIGHTS FROM OPTABLE

Why publishers can’t afford to wait on agentic AI