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MAY 7, 2026 |
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In this edition: |
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TOP STORY |
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The creator economy is entering a new phase in 2026. Social media creator revenue will increase 16.2% this year to $20.6 billion, EMARKETER forecasts. As the industry grows, marketers face measurement gaps, fragile trust, and platform changes. This FAQ addresses the trends shaping creator marketing strategy for the year ahead. |
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IN THE NEWS |
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Warner Bros. Discovery’s streaming gains are no match for linear TV declines. Revenues totaled $8.9 billion, down 3% YoY, while ad revenues were down 8% YoY to $1.8 billion. |
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Disney’s modest growth is a win as consumer wallets are strained. Both its streaming and experiences segments topped estimates—a sign that the entertainment giant isn’t yet feeling a major hit from Iran war-related spending shocks. |
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Snap’s revenue gains outpace its user growth story. Ad formats like Sponsored Snaps helped grow per-impression clickthrough rates by 226% and 7-day conversion volume by 59% and Dynamic Product Ads saw revenues grow over 30% YoY. |
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EMARKETER SUMMIT |
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Every question facing ad buyers in 2026 gets worked on May 14 at City Winery NYC. |
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The latest Spring advertising forecasts? ✅ |
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AI perspectives with Bayer, Mondelez, and Seer Interactive? ✅ |
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CTV’s after the Upfronts with Hershey, Haleon, and M+C Saatchi Performance? ✅ |
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Commerce media trends with Newell Brands, Horizon Commerce, and Chobani? ✅ |
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Fireside chats with NBCUniversal’s Mark Marshall and Digitas’ Liane Nadeau? ✅ |
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Seats are going fast. Qualified brands attend free. Agencies discounted. |
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ANALYSIS |
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Brands could miss critical conversations happening in real-time on Reddit, where over 180 million US users discuss products, share recommendations, and influence purchases before companies even know what's trending. |
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"If you want the real scoop, you're coming to Reddit," said Gabriel Sands, head of news and lifestyle partnerships at Reddit, during a recent webinar hosted by Emplifi. "We are currently the third most visited website in the US, and it's kind of funny that the most human perspectives are coming from the platform that also offers users the most privacy." |
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QUIZ |
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Which of the following makes consumers most likely to stay on a news/publisher site after reading an article? |
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A) Easy-to-navigate home page or section pages B) Breaking news or trending stories highlighted on the page C) Recommended articles on similar topics D) Interactive content like polls, quizzes, or data visualizations |
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