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adidas drops Backyard Legends; Timothée Chalamet joins Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, Zinedine Zidane, David Beckham and Alessandro Del Piero in a film that turns neighborhood lore into a global football story
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The new film, coming ahead of the FIFA World Cup 2026™, celebrates the joy of free play and sets out to remind football fans around the world that every pitch, from backyards to the world’s biggest stage, can create a legend
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With adidas’ message of You Got This at its core, the campaign inspires athletes everywhere to bring freedom and joy to every pitch. The 5-minute film is available to watch now on adidas’ YouTube channel
Today, adidas debuts Backyard Legends, a new film for the FIFA World Cup 2026™ that turns neighborhood lore into a larger-than-life story, reminding athletes everywhere: You Got This.
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