Data, governance, workflows, talent, measurement — miss one, and your AI becomes a...
Data, governance, workflows, talent, measurement — miss one, and your AI becomes a...
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Wednesday, May 6, 2026
 
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CMSWire
Before You Scale AI in Customer Experience, Fix These 5 Things
Data, governance, workflows, talent, measurement — miss one, and your AI becomes a liability.Continue reading...
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Social Media Today
Reddit releases new small business marketing guide
The 13-page publication outlines key product trends in the app and provides an overview of related subreddit communities.
 
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Search Engine Roundtable
Daily Search Forum Recap: May 5, 2026
Here is a recap of what happened in the search forums today...
 
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Social Media Today
Meta threatens to withdraw its apps from New Mexico
The move comes in response to proposed state regulatory measures designed to protect minors from accessing harmful content within the company’s apps.
 
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Harvard Business Review
The Best Leaders Embrace the Role of Supporting Character
By understanding and promoting your people’s stories—rather than your own—you can motivate them to do their best work.
 
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ON-DEMAND TRAINING
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American Marketing Association
Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

 
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American Marketing Association
Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. 

 
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Chief Marketer
Experiential Marketing Trend of the Week: Miniaturized Touchpoints
Consumers who are fatigued by the overstimulation and grand gestures often associated with todays’ brand activations may take comfort in a growing industry trend: miniaturized touchpoints.
 
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Adweek
Turning Complex Data Into Genuine Audience Connections
This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but the […]
 
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Harvard Business Review
When an Executive Asks You an Unexpected Question
Before answering, identify the deeper concerns or motives underlying their request.
 
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Search Engine Roundtable
Similarweb Data: ChatGPT Ads Click-Through Rates
Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR is 5.4%.
 
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Marketing Dive
Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
 
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SEMrush Blog
Attribution gap in agentic search: how to close it
Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.
 
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Adweek
Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data
The tie-up aims to simplify TV buying with first-party audiences.