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The odds that U.S. forces will enter Iran by April 30 are 69%. The probability of the Iranian regime falling by June 30 is 17%. And Finland’s chances of winning Eurovision stand at 34%.

Those odds come courtesy of Polymarket, one of the world’s biggest prediction market platforms, where users can purchase contracts on future events – and cash out if they end up taking place.

Ph.D. student Parker S. Bach is writing his dissertation on how journalists and social media users are interpreting prediction market data.

He explains how prediction markets are more than just a dressed-up betting platform. Amid a crisis of confidence in polling, news outlets have rushed to ink deals with platforms like Kalshi and Polymarket, reasoning that the wisdom of the crowd contained in the odds can offer real-time insights into the likelihood of future events.

But he also sees the attraction of prediction markets as connected to the sense of powerlessness that many people feel. Most Americans, Bach explains, will have little say over whether the filibuster is eliminated or whether the U.S. will invade Cuba in the coming year.

“Prediction markets,” he points out, “at least offer them the chance to make a buck off the action.”

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Nick Lehr

Senior Arts + Culture Editor

 
At their best, prediction markets aggregate collective intelligence to weigh the likelihood of future events. Fairfax Media/Getty Images

How polling failures, gambling legalization and political gridlock paved the way for the explosive rise of prediction markets

Parker Bach, University of North Carolina at Chapel Hill

While media outlets are signing deals with Polymarket and Kalshi for their insights into the wisdom of crowds, gamblers are pouncing on opportunities to wager on geopolitics and celebrity weddings.

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