Hi there,

GEO is getting a lot of attention, but best practices are still taking shape. One of the biggest shifts for marketers is rethinking what visibility actually means in AI search.

As EMARKETER Principal Analyst Kelsey Voss explains,
 

“SEO is about ranking pages for clicks, while GEO is about being selected as a source in synthesized answers.”

Download our GEO Cheat Sheet for five practical actions to keep in mind right now as AI search and discovery continue to evolve.