This issue of Chart of the Day is sponsored by DoorDash Ads. Ben & Jerry’s turned TikTok into a sweet sales channel, delivering 4.4x ROAS through DoorDash, with nearly half of orders from new customers. |
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MARCH 23, 2026 |
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Key stat: 68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel, according to a January survey from Constant Contact. |
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Beyond the chart: |
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Use this chart: Drop this in your next SMB strategy or social media planning meeting to show where small businesses are concentrating their channel investment. Use the ranked list to benchmark your clients' or brand's mix against where small-business owners are putting their growth expectations, and make the case for social's lead position. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality. | | | | |
