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MARCH 4, 2026 |
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In this edition: |
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TOP STORY |
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Buying moments are surfacing everywhere; in search results, social media, streaming platforms, and the AI tools guiding consumer choices. For retailers, that means rethinking how conversion happens and reshaping commerce operations for a world where any touchpoint can become a point of sale. |
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IN THE NEWS |
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Target seeks to restore its edge. Beauty, wellness, and grocery investments anchor a push to reverse traffic and sales declines. |
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Meta tests AI shopping tool in bid to compete with OpenAI and Google. Meta’s test underscores a fight to own high-intent discovery and loyalty. |
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Best Buy refreshes retail playbook. Store revamps and experiential tech anchor a broader push beyond upgrades. |
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Geopolitics cloud luxury’s 2026 hopes. Middle East unrest disrupts retail and travel, imperiling a crucial sales engine. |
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ANALYSIS |
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Tradition and legacy, for brands new and old, will be on display as viewers gather to watch Super Bowl LX, played by the New England Patriots and Seattle Seahawks, on February 8. |
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Some brands will celebrate the game on other channels in inventive and disruptive ways. For instance, Skittles is sitting out the actual broadcast, and instead will send movie star Elijah Wood to a fan’s house to film a live commercial people can watch online, according to a press release. |
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PODCAST |
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We discuss why Gap hired a chief entertainment officer, whether this is a transformational move, and how success should be measured 12 months from now. “Reimagining Retail” is made possible by Rokt. |
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