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MARCH 4, 2026 |
As technology advances and consumer behavior and preferences shift, where is AI actually moving the needle, and where it might be accidentally building a wall? Join us for a webinar, taking place Thursday, March 5 at 2 pm ET as we uncover key trends for marketers in 2026. |
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In this edition: |
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TOP STORY |
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This FAQ examines how email marketing is evolving in 2026, what challenges marketers face, and why the channel remains essential for brands that want direct access to their audiences. |
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IN THE NEWS |
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TikTok sponsored content rebounds quickly after US deal, with volume up 17%. Sponsored post volume rose 16.8% and active influencer count climbed 16.1% four weeks after the deal closed. |
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CNN faces uncertainty under Paramount's WBD takeover. The deal places CNN and CBS News under the same ownership for the first time. |
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ChatGPT finds its first adtech partner in Criteo. The move suggests ChatGPT recognizes that its scale alone won’t automatically translate into advertiser demand. |
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X adds paid partnership labels for creators, catching up to Instagram and TikTok on disclosures. The platform also launched a separate "Made with AI" label alongside the partnership tag. |
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ANALYSIS |
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Diversity, equity, and inclusion may still be framed as priorities for marketers, but Black consumers increasingly view inclusion as a baseline expectation that directly influences attention, trust, and purchasing behavior. |
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PODCAST |
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On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distraction from retail fundamentals, and how success should be measured 12 months from now. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch. |
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