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MARCH 4, 2026 |
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Key stat: Social media added 108.0 billion hours of mobile app time globally in 2025, more than three times the gain of the next-closest category, genAI/AI assistants (30.3 billion hours), according to a January report from Sensor Tower. |
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Beyond the chart: |
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Use this chart: Drop this in your next media planning or attention strategy meeting to show where consumer time actually went in 2025. Use the category breakdown to benchmark your brand's app presence against where growth is happening, and show your team why social media and genAI deserve the most focus heading into 2026. |
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Related EMARKETER reports |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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