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MARCH 3, 2026 |
Generative AI is quickly becoming a key way people discover information, ideas, and products. In this Meet the Analyst webinar, taking place today, March 3 at 2pm ET, principal analyst Nate Elliott breaks down what marketers need to know about discovery inside generative engines. Register now. |
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In this edition: |
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Was this email forwarded to you? Sign up here. | | | |
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TOP STORY |
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With nearly 3,000 athletes from over 90 nations competing in Milan and Cortina, Italy, the 2026 Winter Olympics became a proving ground for how brands navigate fragmented media consumption and creator-driven engagement in the modern landscape. |
"This felt like a very modern Olympics with an old-school player trying to embrace all different channels in order to really make it pop," said our analyst Jeremy Goldman about NBCUniversal on a recent episode of "Behind the Numbers." |
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IN THE NEWS |
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HBO Max and Paramount+ will combine to create a new streaming heavyweight. Paramount raised its bid for WBD last week, surpassing Netflix after months of pursuing the company. |
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Meta’s new retail media tools bring SKU-level precision to social. Meta previously offered limited resources for retail media networks to optimize their ads because its algorithm was designed for single-brand retailers. |
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PubMatic beats Q4 expectations as agentic AI bets take shape. While full-year revenues declined, strength in high-growth formats and AI-driven execution helped PubMatic outperform and reinforce its pivot toward autonomous advertising infrastructure. |
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OpenTable launches media network to sell ads against dining data. The platform is pitching first-party data from 1.9 billion annual seated diners across 60,000 restaurants to advertisers, including pilot partners Diageo, Ghirardelli, and Cobra Beer. |
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ANALYSIS |
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TikTok Shop's low prices came with shaky trust, but the budget retailer is maturing into a serious marketplace and attracting partnerships. |
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As TikTok Shop competes with marketplaces like Temu and Shein by offering cheaper alternatives to brand name products, deals and promotions are the top reason users use the app, according to a May YouGov study. |
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However, almost half (49%) of US TikTok users said they were not using the platform because of "trust issues,” according to a January 2025 Adobe report. |
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QUIZ |
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What percentage of US adults under 25 pay for at least one publisher subscription? |
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A) 43% B) 53% C) 63% D) 73% |
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