Google still matters. But your audience is researching everywhere before they decide.
                                                                                                                                                            

Hey,

 

I’ve been publishing more on Semrush recently, and I'm really excited about this new piece.

 

It reflects what I’m seeing right now across AI search, social, community, and brand discovery — and how teams are actually adapting.

 

6 Ways to Build a Search Everywhere Optimization Strategy

 

The reality:

 

Google still matters. But your audience is researching everywhere before they decide.

 

This guide covers:

 

  • Why search journeys are now fragmented across platforms
  • How to build intent pillars instead of chasing keywords
  • Why branded search is the best signal this is working
  • How creators and community compound visibility
  • How to get ahead of emerging conversations before volume shows up