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FEBRUARY 3, 2026 |
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In this edition: |
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TOP STORY |
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As more media dollars move into streaming, the gap between what connected TV (CTV) is supposed to deliver and what marketers can actually prove is becoming harder to ignore. Fragmentation, limited transparency, and inconsistent measurement are no longer theoretical challenges: They are the barriers slowing real budget shifts. |
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“The fragmentation that you see as a consumer, to lay that on a marketer from the other side of the equation makes it just as hard to understand,” said Mike Treon, head of CTV and video strategy at PMG, during Olyzon’s The Rise of TV Decisioning event last week. |
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IN THE NEWS |
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ChatGPT $200K minimums for ad beta signal OpenAI’s push to monetize scale. Ads are priced at a $60 CPM and sold on impressions rather than clicks, per The Information, diverging from performance-based models used by Google Search or Amazon Ads. |
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Disney lost $110 million in YouTube TV carriage dispute. Disney lost approximately $110 million during a 15-day suspension of its channels on YouTube TV, the company announced in its Monday earnings release. |
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Bipartisan bill could signal tougher standards for subscriptions. US lawmakers are renewing efforts to make canceling subscriptions easier. |
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Pubmatic wants AI to give publishers a competitive edge. Sell-side ad tech company PubMatic launched an AI-powered tool on Monday to give publishers deeper insights to determine why and how ad performance fluctuates. |
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ANALYSIS |
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"Consumers are conditioned to spend even when they're feeling pressured. Nearly a third of consumers were prepared and ready to take on debt this season to make their holiday purchases,” said our analyst Zak Stambor on a recent episode of “Behind the Numbers.” |
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QUIZ |
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Approximately how much did the average creator earn annually last year, according to CreatorIQ? |
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A) $14,000 B) $24,000 C) $44,000 D) $94,000 |
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