Interview Mark Gutjahr, BASF

Which colours are popular? Grey was the most popular colour internationally in 2025, whereas black had previously been in the lead. However, colours are slowly making a comeback. Mark Gutjahr, Head of Automotive Colour Design at BASF, explains why colour and design are becoming increasingly important in the era of electric mobility.

Can you describe your role at BASF in more detail?

I am responsible for the global automotive design team, which is based in Europe, Asia and America. We collaborate closely with the design departments of all major car manufacturers. Our role involves developing colour concepts, identifying future trends, and ensuring they are technologically feasible.