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Why Your Morning Coffee Isn't Working (unless you are Marc Andreessen)

Most energy drinks just dump caffeine in your system to block adenosine. You feel alert for a bit, then your cortisol spikes and you crash. Not ideal.

Better move: pair caffeine with L-theanine. It promotes alpha-wave activity, which means you get the boost without feeling like you're vibrating. Matcha does this naturally: slower uptake, fewer jitters, steadier focus throughout the day.

Here's what actually helps:

  • Citicoline keeps your attention sharp
  • Bacopa helps with memory (takes a few weeks to kick in)
  • Lion's mane supports nerve growth (still early research, but promising)
  • Rhodiola and cordyceps help you handle stress without frying your nervous system

Add some turmeric and vitamin C to deal with oxidative stress. B-vitamins keep your cells running...

The best ready-made formulation I've found which achieves this and more is Magic Mind, it packs all of this into one shot (matcha, L-theanine, nootropics, adaptogens, the complete package). It's designed for mental performance without the crash or the pill fatigue.

​There's a 50% off your subscription here, or 20% off your one time purchase​

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Time Saved This Week: 10 hours, 51 minutes

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​Tony Robbins: No One Is Ready For What’s Coming! Why The Next Decade Will Break People! | The Diary of a CEO with Steven Bartlett​

"Most people major in minor things." – Tony Robbins

The future isn't waiting for you to get ready. Tony Robbins breaks down why most people will fail in the next decade and what separates survivors from casualties: 15 minutes of daily micro-learning, understanding your actual human needs (not the ones you think you want), and the Core Four investment principles that keep you from losing everything when markets collapse → Read the full survival guide in Premium​

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​Using Play to Rewire & Improve Your Brain | Huberman Lab Essentials​

Richard Feynman picked locks at Los Alamos and left top-secret documents on office floors as pranks. That playful spirit helped him make Nobel Prize-winning discoveries in physics.

Huberman explains why playing games you're bad at literally rewires your brain, why running is too linear to make you smarter, and why chess works better than almost any other form of cognitive training → Get the complete play protocol in Premium​

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​How to Future-Proof Your Brain from Dementia — Dr. Tommy Wood | The Tim Ferriss Show (#851)​

"Mood is affected much more than performance. We don't perform less well, we just feel more grumpy about how we perform." – Dr. Tommy Wood

45-70% of dementia is completely preventable through lifestyle changes, and dance has the highest effect size for both cognitive function and mental health.

Dr. Tommy Wood reveals why xylitol gum might save your brain, his 10-gram creatine cognitive ritual, and why Super Mario 3D World has the best video game evidence for brain benefits → Access the full brain protection blueprint in Premium​

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​Dr. David Eagleman: Science & Tools of Learning & Memory | Huberman Lab​

“If you were born 30,000 years ago with your exact same DNA, you wouldn’t be you. You’d look maybe similar, but you would have a different culture and a different language and different stories.” – David Eagleman

The Internet Is Actually Amazing for Kids... because brain plasticity happens when you have the right neurotransmitter cocktail, which maps directly onto curiosity

  • Old school: teacher dumps info on you whether you need it or not
  • Now: kids get info right when they’re curious about it, so it actually sticks

For Critical Thinking: use AI debate where you argue both sides of hot-button issues and get graded on argument quality

  • Gives you a 360-degree view instead of ideological capture
  • You could never have enough patient teachers for this. AI is perfect

Two Words for Keeping Your Brain Plastic: seek novelty

  • Keep yourself between frustrating but achievable, that’s the sweet spot

Tool: Ulysses Contract to Avoid Bad Behaviors

  • The Ulysses Contract: Ulysses had his men lash him to the mast so he could hear the sirens but not crash into rocks
    • He’s making a contract for his future self, who he knows will behave badly
  • You cannot trust your future self, so set up walls now while you’re thinking clearly
  • Lock box for phone, gym buddy who’ll show up even if you’re tired, clearing all alcohol from the house for alcoholics
  • One woman trying to quit smoking wrote a $10,000 check to the KKK (most aversive thing to her) and gave it to a friend to cash if caught smoking
  • Put your running shoes by the door before bed because your future self will be lazy

Aphantasia to Hyperfantasia Is a Spectrum of How Well You Visualize

  • Some people see things like a movie in their head
  • Some people (aphantasic) have literally zero mental imagery
  • ​Ed Catmull, who started Pixar, has aphantasia, and most of his best directors and animators are aphantasic too

Memory = Time. As a child, summertime takes forever because you’re figuring out the world and writing tons of memories. As an adult, you’ve seen the patterns

  • If you spent last weekend parasailing over sharks, you’d think it’s been forever since Friday. Normal weekend doing nothing, and it feels like it was just Friday
  • Actual tool you can use: rearrange your office, swap two paintings on the wall, push your desk to a different spot
  • This enhances brain plasticity because it challenges your internal model that says you’ve got the world figured out
  • It makes you feel like you’ve lived longer because you’re writing down more memories about everything

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​Jimmy Iovine – Music Mogul and Innovator | Founders Podcast with David Senra #391​

Harness Fear Productively: Turn it into motivation rather than a barrier use it to outwork everyone else

Relentless Determination Is Key: To achieve the unprecedented be unapologetically focused and persistent

Service Over Ego: Stay in the room by being indispensable make tea set mics whatever it takes

Bet on Exceptional Talent: You’re only as good as the artists or people you work with empower them fully

Focus Like a Racehorse With Blinders: Ignore distractions and opinions just charge forward

Pivot Without Regret: When bored or burnt out shift gears boldly labels to headphones to streaming

Long-Term Relationships Win: Loyalty through flops builds unbreakable partnerships like with Dr. Dre

Greatness Over Everything: Not riches or fame but striving for excellence drives true success

Invert Problems: Decide what you won’t do eg ordinary life to clarify your path

No Rearview Mirror: Look to tomorrow not past mistakes or successes

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​Richard Shotton – 11 Psychology Tricks From the World’s Best Brands | Modern Wisdom with Chris Williamson #1053​

Is Price Relativity the Best Marketing Trick?

  • Value perceived relatively, not absolutely—change comparison set to shift willingness to pay
  • Red Bull: Tall, skinny 250ml can avoids direct comparison to cheap 330ml sodas
  • Seedlip (non-alc spirit): Priced like craft gin (£20+); Grenade protein bars outsell chocolate by framing as premium treat
  • High price = quality signal (Shiv Stanford study: same wine rated 70% higher at $45 vs. $5)

Why Reducing Frequency Increases Enjoyment

  • Habituation: Repeated exposure reduces enjoyment (Nelson 1988: intermittent massage +17%).
  • Starbucks PSL: Seasonal LTO combats habituation via anticipation.
  • Wordle: One game/day creates desire.

Does Influencer Marketing Actually Work?

  • Messenger Effect (Hovland-Weiss 1953): Credible/relatable sources 3.5x more persuasive.
  • Costly signaling: JLo endorsement signals brand belief (expensive = credible).
  • Neutral/relatable better than biased.

KFC’s Secret of Scarcity

  • $1 fries: Limit 4 bags/person signals high value/sell-out risk.
  • Scarcity study (Sierra Nevada beer): Perceived deal +57-59%.

Hacking the Smart Consumer

  • Online delays impulse → healthier choices (low-fat at end).
  • Moral licensing: Healthy first → indulgence later.
  • “People do what’s easy.”

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PREMIUM:

  • ​Tony Robbins: No One Is Ready For What’s Coming! Why The Next Decade Will Break People! | The Diary of a CEO with Steven Bartlett​
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  • ​How to Future-Proof Your Brain from Dementia — Dr. Tommy Wood | The Tim Ferriss Show (#851)​

FREE:

  • ​Dr. David Eagleman: Science & Tools of Learning & Memory | Huberman Lab​
  • ​Jimmy Iovine – Music Mogul and Innovator | Founders Podcast with David Senra #391​
  • ​Richard Shotton – 11 Psychology Tricks From the World’s Best Brands | Modern Wisdom with Chris Williamson #1053​

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