More turning up, because the tools are getting stupidly good and the incentives are obvious…
Now, yes, I still think human-made content will always have its place, it’s like the handmade tag on a tablecloth from a local craftsperson.
It costs more because it is human-made.
But here’s the uncomfortable bit.
Same with AI avatars & influencers…
Most people aren’t struggling with what to say.
They’re struggling with having to be the one who says it.
And that sounds small until you’ve lived it.
Because “content” isn’t just ideas. It’s lighting. It’s energy. It’s confidence.
It’s your face on a bad day.
It’s filming something, watching it back, hating it, doing it again, then posting and pretending you don’t care what happens next.
And if you’re running a business, it starts to feel slightly insane that visibility depends on whether you feel camera-ready.
So when I look at AI influencers, I’m not thinking “wow, cool avatar”.
I’m thinking: this is a way to separate output from self-exposure.
And that’s the opportunity.
You can keep your real voice for the moments that actually matter…
…the deep stuff, the trust stuff, the stuff where you want people to feel there’s a human behind the words.
But you can also build a character that carries the day-to-day posting without dragging your nervous system into it.
And no, you don’t need to pretend it’s a real person.
In fact, the cleanest versions don’t. They’re just characters, with a clear lane, a consistent look, and a simple routine.
So how can you create an AI Avatar/ Influencer to help with your day-to-day social output?
Best,
Darius
P.S. Want to know more?
Tomorrow I’ll send you the AI Influencer System.
