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DECEMBER 15, 2025 |
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Which of the following platforms just acquired CTV platform tvScientific? |
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A) Pinterest B) Snapchat C) Reddit D) Etsy |
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TOP STORY |
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“We’re treating CTV as if it’s TV that streams, but it’s a very different medium,” said our analyst Jacob Bourne at EMARKETER’s virtual CTV Summit. |
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CTV ad spend will surpass TV ad spend by 2028, EMARKETER forecasts. While CTV is pulling budgets from linear TV, marketers who don’t adjust their strategies could miss out on CTV’s full value. |
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IN THE NEWS |
Agencies embrace AI as consumer sentiment remains mixed. Even as consumer attitudes toward AI in advertising remain mixed, agencies are rapidly expanding their use of AI across the marketing lifecycle. Read online |
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Other headlines: |
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Universal Ads targets streaming fragmentation with expanded audience network. New partnerships enable marketers to scale campaigns with simplicity as Universal Audience Network maintains an over 90% household reach across premium video. Read online
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AI actor laws in New York spark state vs. federal tension. New York Governor Kathy Hochul signed two laws Thursday aimed at bringing transparency and consent into AI use across film, television, and advertising. Read online | | | |
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ANALYSIS |
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If Amazon’s October Prime Big Deal Days event was any indication of the upcoming holiday season, consumers will keep spending on beauty products for themselves and others. |
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Beauty/health was the top category shopped during the event, according to CivicScience.
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Consumers shopped the event for both personal or household use (51%) and holiday gifts (36%), while 42% say they shopped the event to save on essentials/regular purchases. |
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PODCAST |
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On today’s episode, we discuss our new "very specific, but highly unlikely" predictions, including that TikTok Shop will hit its ceiling and that creators and retail media networks will converge. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Viasat. | | |
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