Call it Sad Robot Productions.
iRobot, the company behind the household-name Roomba cleaning ‘bot, has filed for bankruptcy.
The Boston-area company
proposes handing over control to its main Chinese supplier, Shenzhen PICEA Robotics Co.
iRobot is listed on Nasdaq as IRBT. Its shares are currently hovering around $4, but they’ve traded lower than $1.50 over the last month.
What happened? The Roomba was outflanked. After its aughts-era peak, iRobot—which was founded in 1990 by MIT engineers—was rocked by supply chain issues and stiff competition from Chinese upstarts like Roborock and Dreame.
A 2022 deal with Amazon seemed like a chance for a second act, but it was not to be—European Union regulators blocked the proposed acquisition and it was abandoned.
The $90 million breakup fee wasn’t enough to pay off iRobot’s substantial debts.
In bankruptcy, iRobot will carry on and make its payments to employees and suppliers. The
number-one robotic vacuum sold on Amazon, by the way? iRobot’s Roomba 105.
—AN