In a retail landscape where brands are increasingly competing for attention, crafting an effective marketing plan is just not enough. To maximize reach, retailers need high-intent shoppers. But how do they get there?

For The Honey Pot Company, a menstrual care brand whose products are sold in thousands of retail locations across the country, understanding what moves a consumer from awareness to action has become just as important as the final purchase.

ICYMI, at Retail Brew’s Intent by Design event, Jazmyn Williams, VP of brand at The Honey Pot Company, discussed how brands can cut through the noise, the evolving path to purchase, and building consumer trust in an uncertain economy.

Keep reading here.—JS

While some are already planning ahead to Halloween, many consumers over the next week will be stocking up for their Fourth of July celebrations.

The percentage of consumers planning to celebrate the day ticked up from 86% to 87% this year, according to the National Retail Federation (NRF). Consumers’ projected spend on food for Independence Day celebrations is also projected to rise after two years of declines, jumping 5.6% YoY to $9.4 billion, per NRF, with per person spending anticipated to notch up from $92.44 to $94.41.

That jump comes as the prices for many summer grilling staples climb. The American Farm Bureau Federation (AFBF) reported this week that cookout costs for 10 people have increased 4% YoY to hit $73.82—the highest price in 10 years—according to its annual Summer Cookout Cost Survey.

Keep reading here.—EC

As the global influencer marketing industry continues to grow at a rapid pace—according to research platform Statista, it was estimated to reach $32 billion in 2025, up 35% from the previous year—it’s no surprise that many consumer brands have joined the trend.

One brand that’s set a precedent for influencer marketing is beauty brand Tarte Cosmetics.

Keep reading here on Revenue Brew.—LI

The week’s biggest Retail Brew stories, now in quiz form. Test yourself on the latest headlines in e-commerce, shopping trends, retail marketing, and more in a quick, competitive challenge built for retail pros. Challenge your coworkers and see how your score stacks up!