Hi Adam,
With the World Cup in full swing, there's no shortage of reminders that the teams who win aren't just talented — they've put in the work. They've drilled the fundamentals, sharpened their instincts, and built habits that hold up under pressure.
That's exactly what Crafted London is built for.
On 17 September, we're bringing together product, design, and research professionals for a full day of hands-on workshops and mainstage sessions — the kind of skill-building that makes a real difference when it counts.
Some highlights from the afternoon:
- Eric Johnson, CEO of UserTesting, will share what we're building next and why customer insight is at the centre of it
- A cross-functional panel on how AI is rewiring teams, workflows, and decision-making
- A first look at how AI-native enterprises are turning customer insight into a real-time operating system
- Crafted Commons, the illumi Awards art walk, and a closing reception to close out the day
In the morning, you can choose a small-group, hands-on workshop track in Research, Design, or Product — led by industry experts and UserTesting practitioners.
Morning workshops: £370 · includes full-day access
Afternoon mainstage: free
