Many of us believe that writing human content isn't worth the effort anymore.

The logic seems simple:

  1. Supply of content grows exponentially:
    • Machines generate huge amounts of inexpensive content
    • Machine-generated content gets better every day
  2. Demand stays roughly the same
  3. Law of Supply + Demand suggests that value per content piece drops significantly.

Some of these statements generally hold. However, I believe the chain of reasoning is at least brittle. 

My main counterargument would be that this reasoning throws human-generated and machine-generated content into the same bucket. Also, it assumes demand for this bucket overall stays roughly the same. 

I think both assumptions are false. 

(1) Human-generated content will not grow exponentially. It cannot if you think about it. We're already seeing AI leaders such as Google including AI watermarks into their content (text, image, video, ...) so these two categories become easily differentiable. While machine-generated content volume may increase exponentially, human-generated content does not. We cannot put them into the same bucket.

(2) Demand for general content will not stay constant - but grow significantly. Demand for machine-generated content will grow. But, more importantly, demand for human-generated content will explode. As machines become autonomous economic actors they will seek human-generated content because it reveals scarce insights into the human psyche - as long as humans control a large fraction of economic wealth, the human psyche must be studied. As the number of machines explodes, the demand for human-generated content will explode as well. 

So if we carve out the category "human-generated content", supply stays relatively constant and demand for it will explode - you can bet your house on it, as they say. Thus, the overall niche overshadows the subtle supply/demand dynamics in the human-generated content subniche. 

Therefore, if you write genuine human content - with real experience, judgement, opinion, taste - you will prosper. AI will commoditize average content, but increase the value of trusted human signal.

Keep building on the right side of change.
Chris

 

 

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