Shares in shipping giants UPS and=
FedEx were sent packing on Monday, falling 10% and 11%, respectively, as i=
f the hoisting cables on their metaphorical freight elevator snapped.
The reason: E-commerce titan Amazon=20
entered the logistics business with the =
force of a WWE wrestling heel, sending shivers down the spine of the compet=
ition. Unfortunately for them, this is not kayfabe.
Ready the =
Shipments
The new offering is called Amazon Supply Chain S=
ervices. It is available to any business, which an Amazon release =
fishing for corporate customers took care to emphasize includes healthcare,=
automotive, manufacturing and retail (=E2=80=9CEveryone, call=
us,=E2=80=9D in other words). The service: Companies get access to Am=
azon=E2=80=99s mammoth logistics network, which includes 200 fulfillment ce=
nters in the US; 80,000 trailers, 24,000 intermodal containers and a fleet =
of over 100 cargo planes.
That=E2=80=99s the network that powers Amazon=E2=80=99s own hyperfast two- =
to five-day deliveries, the one that the company and its third-party Market=
place sellers have used for years. Its prowess and reliability are not in d=
oubt, and businesses will be able to use the network to import and store in=
ventory close to demand the same way Amazon does. Notably, Amazon=E2=80=99s=
supply chain has a long-established lane in customs clearance from China t=
o the US. That=E2=80=99s what appeals to potential customers. The benefit t=
o Amazon is that the $2.9 trillion giant=E2=80=99s e-commerce unit can grow=
revenue for a service that already handles logistics for thousands of inde=
pendent third-party sellers. Its supply chain essentially becomes a busines=
s alongside its retail, grocery and cloud computing interests. The pain fel=
t by competitors varied, but was nigh universal:
-
Evercore ISI dubbed the announcement a =E2=80=9Cdirect competitive bl=
ow=E2=80=9D to UPS and FedEx, which have traditionally dominated the space =
but have=20
struggled to=20
capture revenue from a surge in parcel s=
hipping in recent years, partly because of the fulfillment capabilities of =
Amazon and Walmart. Other competitors hurt in trading Monday were DHL (down=
7.3%, oof), GXO Logistics (down 18%, ouch) and Maersk (d=
own 0.2%, not so bad).
-
Much to rivals=E2=80=99 chagrin, Amazon already has a roster of heavy=
weight customers: Consumer goods giant Procter & Gamble, industrial con=
glomerate 3M, and apparel firms American Eagle and Lands=E2=80=99 End signe=
d up for the supply chain services at launch.
=
span>
Past Is Prologue: Opening up the logis=
tics network to outside business harkens back to an old call in Amazon=E2=
=80=99s playbook. Amazon Web Services, the cloud computing unit that grew 2=
8% year-over-year to rake in $37 billion in the first quarter of this year,=
began as an internal company project to address Amazon=E2=80=99s IT infras=
tructure challenges in the early 2000s. It began commercializing its cloud =
computing infrastructure, initially developed for its own needs, in 2006.=
p>
Written by Sean Craig