Digiday Daily

December 16, 2025

Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to close the loop between inspiration, intent, and measurable outcomes.

TOP STORY

Business of TV

Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business

Corporate development sources estimate the deal valuation to be above $300 million, claiming tvScientific’s gross revenue is approximately $100 million.

OTHER THINGS TO KNOW

Media buyers today operate several disconnected point solutions, and publishers mirror this complexity. Ad tech unification will take the convergence of two powerful forces: agentic AI’s rise and the discipline of supply path optimization. Partner insights from PubMatic.
Weather targeting can predict the exact moments when weather shifts a consumer’s mindset toward purchase, delivering deeper emotional resonance that drives both immediate sales and long-term brand growth. Partner insights from The Weather Company.
Agencies need to shift how they plan, pitch and prove their value to new and existing clients. Partner insights from Keen Decision Systems.

MEDIA & PLATFORMS

Marketing in Sports

‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion

David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn’t far off.

Generative AI

The Disney-OpenAI deal and generative AI copyright concerns

This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.

PARTNER INSIGHTS FROM NAME.COM

How custom domains help brands stand out in AI-generated search

Domain relevance is critical to help brands improve their standings in AI-powered search results. Keyword-driven top-level domains like .studio signal industry relevance and ensure brands stand out in AI-generated search.

Evolving Agencies

Crossmedia and Mile Marker make moves now to grow in their rosters in 2026

Both independents made executive moves to harness a potential windfall of clients leaving the holding companies for better service and results.

PARTNER INSIGHTS FROM INSTACART ADS

How marketers are spending on off-site RMN channels

About two-thirds of brands and agencies said their off-site media spend on RMNs has increased since 2023, while 22% said their spend has remained the same, according to a survey-driven State of the Industry report.

ICYMI

Generative AI