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Aug. 14, 2025
| This week’s mobile news and insights for marketing leaders
The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.
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Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed for entries into a raffle.
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The brand is holding an open casting call for a content creator who isn’t afraid to show off their pits as Unilever ramps up its work around influencers.
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Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.
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Deep Dive
Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
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