Here is a recap of what happened in the search forums today...
Here is a recap of what happened in the search forums today...
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Thursday, August 14, 2025
 
Search Engine Roundtable
Daily Search Forum Recap: August 13, 2025
Here is a recap of what happened in the search forums today...
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Social Media Today
Snapchat Launches ‘McDonaldland’ AR Experience
Snapchat will play a part in McDonald’s latest multi-platform promotion.
 
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CMSWire
How Century-Old Indian Brands Are Winning with AR, AI and Immersive Experiences
Heritage brands in India are blending AI, AR and immersive tech to connect with modern consumers, deepen loyalty and keep their legacy alive.Continue reading...
 
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CMSWire
Why AI-Optimized Websites Win Higher Conversion Rates
From fast load speeds to clear CTAs, here’s how to make your website perform for both people and AI agents.Continue reading...
 
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Chief Marketer
The Brief: Dive-In Theaters and Kidney Passes
This week’s hot takes on hot topics in experiential marketing cover Kidney Passes, Bites for Bytes and an experiential Dive-In Theater.
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

 
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Search Engine Roundtable
Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%
Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT."
 
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Chief Marketer
Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
 
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Marketing Dive
Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film
Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.
 
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Adweek
How FX Created an Immersive Marketing Campaign for Alien: Earth
Alien: Earth leaned into experiential strategies to connect with fans.
 
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Social Media Today
Google Expands its Use of AI to Detect Invalid Ad Traffic
Invalid traffic can increase ad costs, and skew your performance data.
 
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Adweek
Ami Palan Named Accenture Song’s Lead for the Americas
Ami Palan takes over for Ndidi Oteh, who becomes Accenture Song’s global CEO Sept 1.
 
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Seth's Blog
Moving without traveling
Seth Godin's Blog on marketing, tribes and respect
 
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EVENTS & LIVE TRAINING
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